Graphic, Logo, & Package Design
Bringing brands, events, & products to life!
BRANDING
My approach to branding combines creativity with strategic insight to develop unique identities that truly reflect each business. I collaborate closely with clients to create designs that not only stand out but also drive engagement and align with their goals.
The branding I create is simple, memorable, and versatile—designed to leave a lasting impression while remaining adaptable across mediums and sizes.
BBofAV - PROJECT HIGHLIGHT
I led a team of three designers to produce the “Big Book of AV”, an annual 1,200+ page catalog unveiled at the InfoComm trade show. The catalog highlighted the latest audio-visual products from leading brands like DJI, SONY, and Intel.
Over three months, we designed product pages, advertisements, and custom layouts based on detailed specifications and brand guidelines. Alongside the print version, we developed a digital edition, providing a powerful sales tool for our client’s customers.
I oversaw every stage of the process, from concept and branding to press checks for production quality. This project was a critical marketing asset for the commercial and consumer audio-visual industry.
DIGITAL MARKETING
I have extensive experience creating compelling emails, banner ads, and social media advertisements for a diverse range of brands. My expertise in crafting targeted and visually engaging campaigns has consistently delivered strong results, including email campaigns with open rates exceeding 25% and click-through rates above 5%. A standout achievement was the “FOMO Promo” email, which drove exceptional engagement with a 43.6% open rate and a 9.8% click-through rate. Additionally, I achieved a 3.2x Return on Ad Spend (ROAS) on Facebook ads for a crowdfunding campaign, showcasing my ability to generate measurable results.
PACKAGE DESIGN
Packaging design is one of my greatest passions. Seeing my work on a store shelf continues to inspire me. I balance creativity with practicality, taking into account cost, shelf presence, and shipping efficiency while maintaining brand consistency. For me, packaging is more than a protective layer—it’s an opportunity to create a memorable customer experience from the moment they engage with product.
PRESENTATIONS
I worked closely with C-level executives to create impactful presentations for business initiatives such as acquisitions, annual reviews, and marketing prospectuses.
I focused on enhancing the clarity and impact of the message, creating custom visuals and designing tailored infographics to help executive teams effectively communicate complex ideas to both internal and external stakeholders.
MTS - PROJECT HIGHLIGHT
The Big Book of AV was hitting the road, and I was tasked with designing a mobile experience to showcase cutting-edge technology, including Virtual Reality, Command & Control systems, Huddle Rooms, and Drones. What began as a simple trailer concept quickly evolved into a fully customized 40-foot coach from Farber Specialty Vehicles. I designed every element, from the logo and product layouts to the vehicle wrap and interior options, creating a cohesive and impactful mobile showroom.
Mobile Technology Showroom (MTS) project secured sponsorship from leading AV manufacturers, covering the entire cost of its creation. The MTS toured major events, including CES, InfoComm, and even a tailgate at the Super Bowl, showcasing cutting-edge technology to a wide audience.
TRADE SHOWS
I’ve designed and managed trade show exhibits of all sizes, from expansive 50×30 booths to intimate tabletop displays. My expertise includes every aspect of execution, from setup and teardown to onsite coordination. By focusing on lead-generation strategies and sales-driven events, I ensure that every exhibit delivers a strong ROI and leaves a lasting impact on attendees.
VIDEOS & ANIMATIONS
Explore a diverse collection of animations, presentations, and videos created for various promotional campaigns, digital signage, and corporate presentations. The animated PowerPoint used by Stampede’s CEO in a crucial meeting with BOSE was part of a successful pitch to partner the two companies, showcasing Stampede’s services, benefits, and a strategic rollout plan. This playlist also includes videos featuring scenes from famous movies where a surprise in a box is revealed—perfectly aligned with Mimic Dice’s blind box product line. These videos drove engagement for the Mimic Dice Kickstarter campaign and were used as digital signage at trade shows. The playlist also includes a fun “12 Days of ArcKnight” video and a jingle for the board game Thrown Under the Bus. Each piece demonstrates a unique blend of visual creativity, strategic marketing, and effective communication.
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